Alibaba CMO promises ‘collaboration’ in first big pitch to Western advertisers

Alibaba’s appearance at the Cannes Lions festival last week saw its chief marketing officer fly into the south of France for the first time in the hopes of wooing swathes of Western marketers to its new advertising platform, Uni Marketing.
Getting CEOs to understand exactly what Alibaba does for brands outside of China is still a hurdle and has been the key focus of its London office since it was set up two years ago. But with the roll out of what it dubs a “unique” ad offering