Alibaba bolsters Western presence in landmark tie-up with CNBC

In a surprise move financial news network CNBC has secured sponsorship for its new UK show Pop Up Start Up from Chinese e-commerce giant Alibaba, a move which indicates the latter is attempting to get a Western footing by chasing media deals as well as retail ones.
Alibaba dominates the Chinese market but despite a number of deals with British retailers, including a Sainsbury’s deal to sell products from its Taste the Difference and So Organic brands through Alibaba’s Tmall Glob