Alibaba augments foothold in the car game with investment into WayRay

Hot off the heels of Intel acquiring Mobileye, Alibaba augments its foothold in the car game by leading an $18m investment round for augmented reality (AR) startup WayRay.
This follows Alibaba’s first foray into cars with a partnership with China's largest automaker, SAIC Motors, to launch Roewe RX5, which featured Alibaba’s operating system YunOs according to a TechinAsia report.
The Switzerland-based startup specialises in AR products for cars, like its AR navigation system th