Alibaba appoints MediaCom for overseas media strategy and buying

Alibaba has appointed MediaCom to manage the overseas media strategy and buying as the Chinese e-commerce giant continues its ambitious international expansion.
The appointment, which followed a pitch involving Publicis Media, Dentsu Aegis and Wavemaker, includes for media services for Tmall World, Taobao International, Alibaba Cloud and Dingtalk.
MediaCom has been tasked with helping to drive traffic and increase conversion rates for Tmall World, the e-commerce site which caters to nearly 100 m