Algae-based food supplement maker uses a vain mermaid to explain health benefits

As the world’s population of billions of people continues to grow, the issue of food cultivation and nutrition is an increasing topic of concern. A new food supplement is looking to the sea for answers, and it’s using a mermaid to sell the point.
New wellness brand, iWi, is introducing three different omega-3 supplements with its first-ever national advertising campaign, ‘Healthy Me, Healthy We’ from creative agency Something Massive.
The campaign works to highlight&