Alexa, help me, I’m a marketer!

This year is the year that brands have started to experiment with voice to understand the role it has to play in their marketing strategies. Within Bauer we are seeing an increasing number of brands expressing their interest in new forms of voice activation, realising a consistent brand sound will be beneficial in a world which is becoming more audio-led. Sound adds colour to our lives, thoughts, memories and feelings, plus the multiplier effect that it can have on your ROI in the digital a