ALDI showcases its 'Good Different' positioning in unique Christmas campaign

Two women fighting over the last prawn may not sound like a Christmas advert, but that’s the premise of ALDI Australia’s new campaign.
The twist in this unlikely festive spot is that the women are fighting to give the other the last prawn. The ad aims to encourage Aussies to feed the spirit of generosity this Christmas and uses the tagline; You Can’t Overcook Christmas.
The campaign was created by ALDI’s longstanding agency partner, BMF, and marks the latest chapter