Aldi pins its hopes on a carrot in Christmas campaign

Aldi has launched its headline Christmas campaign, with the discounter hoping ‘Kevin the Carrot’ can become the next ‘Monty the Penguin’.
The ‘Amazing Christmas Carrot’ ad follows Kevin as he embarks on a mission to meet Santa, while spotlighting festive food and drink items from Aldi’s premium Specially Selected range.
With a voiceover by British acting legend Jim Broadbent and music from Home Alone, the TV ad ends with the carrot flying high on Santa&