Aldi named UK’s top supermarket for customer satisfaction

Budget supermarket chain Aldi has usurped premium supermarket Waitrose from the top of the customer satisfaction food chain in the latest research to be compiled by consumer group Which?
While Aldi stores were criticised for an absence of spit and polish and scant staff, the chain soared on the basis of value for money which saw cost conscious consumers flock to its tills. Those seeking more upmarket fare are increasingly heading to Marks & Spencer.
Aldi surged into top spot with a customer