Aldi, Lidl and the BBC iPlayer were the UK’s top brands in 2016

Supposed ‘budget’ supermarkets Aldi and Lidl top the YouGov BrandIndex, underlining that in 2016, the UK public was very positive towards the outlets.
Aldi tops the list for the third year in a row, showing the effectiveness of its marketing and service in the longterm. To calculate the BrandIndex Buzz score, respondents are asked: "If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?" Across th