Aldi launches in China with flagship store on Tmall

German discount supermarket chain Aldi has launched a flagship digital store in China, marking the brand’s entrance into the market.
Aldi unveiled the brand’s first digital store on Alibaba-owned Tmall Global this week with a soft launch. The brand will host a 'grand opening' launch event in late April.
Aldi China will sell the brand’s private-label goods including breakfast foods, snacks and wine. The launch aims to take advantage of the growing interest by Chin