Aldi gets ‘Dave’ approval in ad to encourage customers’ feedback

Supermarket chain Aldi has launched a 30-second TV ad in Australia featuring a man named Dave, supposedly a man of few words, to tell customers that their opinions good or bad, matter to them.
The ad sees Dave saying “not bad” after taking a bite off a sandwich and his words are spread rapidly by mouth of word before being picked up by major news outlets as breaking news.Devised by BMF to promote Aldi’s Good Different brand platform, Aldi hopes to encourage shoppers’ feed