Aldi embraces Oscar-winner Maisie Sly to run ITV's first ever sign language ad

Aldi has partnered with ITV to broadcast its first ever fully signed ad break during Coronation Street.
Marking Deaf Awareness Week (May 14th-20th), the signed ad break, marks the start of Aldi's new Like Brands advert.
Created by McCann UK, the work features Maisie Sly, star of the Oscar winning film, the Silent Child and her mum in their first ever advertising campaign.
The collaboration looks to raise awareness of the challenges of deafness and hearing loss faced by 1 in 6 people ac