Aldi embraces Aussie Christmas traditions in a quirky festive campaign

Aldi has embraced the Australian tradition of a game of backyard cricket at Christmas to create an epic campaign for the festive season.
The brand, which has celebrated the perfect Aussie Christmas in its festive advertising for the last five years, has extended this theme with a quirky festive fable.  
The campaign features “the true-ish” story of Doug, a stubborn batsman whose epic innings of backyard cricket attracts huge crowds who stick around to share a Christmas feas