Aldi beats John Lewis and Marks & Spencer on Christmas ad social media engagement

Kevin the Carrot has beaten Mozzy the Monster and Paddington Bear seen in the annual race to create the best Christmas ad, with Aldi’s bargain bin vegetable dethroning meatier seasonal competitors.
Data firm 4C calculated that most social media users were rooting for Kevin,  who generated greater engagement within five minutes of being aired than other campaign, becoming the single most discussed ad overall by totting up mentions made in advance of its release.
On this measure the Ald