Airtel uses Instagram's collections feature to for #T20VillainHunt

Airtel India is calling out on all the people who interrupted the audience while watching the recently concluded Indian Premier League (IPL) games via Instagram.
The campaign, titled #T20VillianHunt, devised by Dentsu Webchutney, consists of a two-part series in which Instagram users have to find hidden clues in a graphical story to reveal the T20 villain.
People are required to use Instagram's 'Save to Collection' feature to crack the clues and the face of the vill