Airbnb partners with developer for branded apartments

Airbnb is extending its brand identity from the digital domain to bricks and mortar after partnering with a developer to create a branded apartments.
Newgard Development Group will offer tenants the option of short or long-term rentals in Florida, offering Airbnb an avenue into a world beyond merely facilitating online bookings.
The first fruit of this partnership will be a 300-home development near Orlando branded as ‘Niido powered by Airbnb’, with the prospect of the format being r