Airbnb launches China brand name and ambitious growth plans

Airbnb has unveiled a new Chinese brand name and plans to double its investment in a bid to grow the business in China.
Airbnb China will adopt the name Aibiying 爱彼迎 , which translates as ‘welcome each other with love’, and will launch a “major” marketing campaign in the coming months to generate awareness of the home-sharing brand among China’s 1.4 billion people.
Airbnb CEO and co-founder Brian Chesky launched the Chin