16-12-2016 13:35 via marketingweek.com

Airbnb has the strongest brand advocates

Airbnb customers are the strongest advocates of any brand, new YouGov BrandIndex figures show.
The global rankings look at brands’ current and former customers and analyses which brands had the highest proportion of people recommending them to a family member or friend.
Airbnb comes out on top, with a score of 73.9. According to YouGov, the result underlines how the company has helped revolutionise the travel industry since its inception. Second and third on the list are Universal Studios
Read more »