Airbnb admits it is 'very difficult' to partner with, but is eyeing more long-term brand collabs this year

Forging a partnership with Airbnb is incredibly difficult, its own EMEA marketing director has admitted. But looking ahead, it wants to establish more long-term and “meaningful” relationships with like-minded brands, starting with Nike.
Airbnb has earned a reputation for its impressive brand collaborations, be it the Art Institute of Chicago to enable guests to stay in a recreation of Van Gogh's Bedroom or teaming up with global aid agency International Rescue Com