08-02-2018 04:14 via thedrum.com

AirAsia barks up a different tree with a Chinese New Year ad told from a dog’s perspective

AirAsia is welcoming in the year of the dog by telling the, now widely used, story of reunion at Chinese New Year, but with a twist, it’s told from the dog’s perspective.
The ad starts out in a very recognisable storyline of a mother awaiting her family to return for Chinese New Year. For the majority of the ad it’s unclear who she is talking too, though the film is shot from a lower perspective.
The mother frequently references to ‘Ah Boy’ that his ‘Papa&rsqu
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