Air Jordan creates blog around iconic sneaker brand

Jordan Brand launched a blog of its own Monday to serve as a content hub for the shoe line's fans to consume content all around Michael Jordan’s namesake. 
Broken down into categories including culture, family, product, sport and shop, the blog breaks down the brand with pieces from influencers wearing Jordan’s to providing the consumer with a chance to buy their own pair.
One piece in the culture section called "Chicago. The Winning City" details the Pinnacle VI shoe through an