AI, VR, bots and BBQ, The Drum Upfronts and other news: Editor's Overview

Happy Monday - thanks for taking the time to read through another of my weekly previews for the week ahead. 
Hello from Texas 
I write this having spent the last four days in Austin, Texas where SXSW is taking place and it's proving to be an exceptional event once again with tech and marketing panels intersecting with the film, TV and music. Usually delegates are assigned a badge to follow one single stream (The Drum reporter's were always designated the Interaction stream) but this ye