AI and bots are changing the consumer conversation brand marketers claim

Artificial intelligence and bots are still in the early stages, but for a group of brand representatives, utilizing these emerging technologies is simply about being where their customers are – and more and more, that involves being in their homes and on their phones.
 
In a panel at SXSW, Talk to the Brand: AI, Bots and Conversational Marketing, the discussion centered around pushing forward their new bots and gauging the response to the technologies by their consumers.
 
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