Ahead of Cop27, marketers reveal the real difficulties in going green

Ahead of Cop27, marketers are wrestling with their role in the climate crisis. Some are more prepared than others. The Drum explores the key considerations.
For the Green Room show during the Media Summit 2022, The Drum’s editor Cameron Clarke questioned James Fleetham, head of client sales at The Guardian. He reflected on the media owner’s move away from fossil fuel advertisers – an applauded move that some said didn’t do enough.
He said: “Losing tho