Agent Provocateur launch their ‘Naughty or Nice’ campaign with Cult Ldn

Ahead of the holiday season, Agent Provocateur have launched their ‘Naughty or Nice’ campaign to promote the sensuality of dual personalities. Cult Ldn have spearheaded the winter campaign, directing an interactive video, communications strategy and mobile experience for customers.
The ‘Naughty or Nice’ video encourages women to choose between innocent and sultry personalities. The video features British actress Juno Temple who perfectly embodies the two personalities of