Agency drafts up clause to help brands break away from wayward influencers

The safety of YouTube as a marketing platform has come into question many times in the last year with some of the site’s most viewed content creators causing waves of controversy. In response to this, Connects agency has drafted a mortality clause and a break clause to ensure brands are prepared to break from bad players.
This was based on the back of a survey with 2,000 influencers which found out that 84% of contracts do not include a morality or break clause. It noted tha