Agencies should reward staff with good policy, not Picassos

When Saatchi & Saatchi bought David Droga a painting by Picasso for his efforts in turning around its London office, we were living in very different times.
While the Picasso – that he says hangs in his kitchen and is now worth 40 times what Saatchis paid for it – was emblematic of the way that agencies used to reward staff (as well as testament to Droga’s ability to spot a good deal) the fact remains that for every Picasso carrot, scores of people