Agencies must meet Marc Pritchard’s challenge or face extinction

Calls for transparency in the ad industry are getting louder with each news cycle. As the investigation into Martin Sorrell’s alleged misuse of assets highlights, the industry is under threat if the status quo continues.
P&G’s Marc Pritchard and Unilever’s Keith Weed pulled no punches in demanding what they and other brand owners want from agencies. Along with more transparency, clients want fewer project managers, an end to “the maze of complexity” and the