03-07-2018 12:57 via thedrum.com

Agencies can only change at the speed of meritocracy

Another week goes by and we hear yet another very powerful client berating the agency sector. Just the other week, I read of TFL’s Chris Macleod talk about agencies not changing quick enough… ‘a meteor meets dinosaur’ moment.
This is on top of previous commentators from P&G (Marc Pritchard), Unilever (Keith Weed) and others talking about the need for new agency models, about being businesses with no guaranteed right to exist, how complexity of the agency offering was
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