Age is just a number: why we should reverse aging adult stereotypes in advertising

If you’re a marketer, when you hear “age is just a number” you might roll your eyes a little bit. Or maybe just wince. 
Because if you’re in the business of segmentation, you know that age is so much more than just a number. It’s an identity, a shorthand way of reaching people. An age can tell you so much about a person. Everything from what they wear to what they drive to where they buy their coffee every morning. 
When figuring out how to market to an ag