After Wunderman and Possible, expect to see more consolidation within the holding companies’ networks

Given there's been so much disruption from technology, the market has become complex and fragmented. It's only natural that clients should crave greater simplicity from their partners.
In the face of this and an increasingly competitive landscape it's no surprise holding company groups should try to better leverage the talent they have and seek greater collaboration, at the same time as targeting operational efficiencies. 
WPP's recently announced plan to bring together Possible Worldwide a