Advertising’s hidden class system
The British are class obsessed. We’re fascinated by the divisions that separate us.
Everything we do sends out a signal to others about where we belong.
Eton, grammar school or the comp.
Polo, rugby or football.
Knightsbridge. Wandsworth or Tower Hamlets.
It’s even filtered down into advertising.
If you made “films” in a network ad agency, you were upper class. If you made prototypes, then you worked in a digital agency and you were middle class.
And if you were in direct
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