Advertising's alternative facts and the dull truth

You’ll probably have heard the quote often attributed to Churchill (the politician, not the dog) that a lie can get half way around the world before the truth has put its pants on.
Churchill said that before social media – although Trevor Beattie has wonderfully reimagined this.
In our age of instant, unquestioning dissemination, the truth hasn’t even sleepily fumbled for the light switch let alone some pants before the lie has merrily gone global. Maybe the truth should j