Advertising trade bodies unite for ad-supported internet improvements

In a move designed to improve the experience of an ad-supported internet, the heads of the American Association of Advertising Agencies (4A’s), Association for National Advertisers (ANA) and the Interactive Advertising Bureau (IAB) have come together to ask the Coalition for Better Ads (CBA) to adopt a system that would stem the tide of poor ad formats.
In a letter sent to CBA — the unified leaders, that combined represent 2,400 brands, agencies, publishers, and technology