Advertising needs its sense of humour back

The advertising industry has lost its sense of humour.
Now, more than ever, we need to laugh. We need bold, funny, out-there ideas and sharp satire. Humour engages us, makes us question the world around us, and ourselves. Done in the right way, it can be a powerful medium for brands.
Crying at an advert is indicative of serious emotional wellbeing issues and so why the obsession with making heart warming, tear jerking, and vomit inducing adverts? Brands need to flip the industry on its head and