‘Advertising is not the way’ – and other bullshit from Cannes

'Advertising is not the way going forward,' Mastercard chief marketing and communications officer Raja Rajamannar said last week at Cannes Lions. One question: how he can make such a claim with a straight face when so much easily-available information says the complete opposite?
Rajamannar explained by saying that "consumers hate interruption” and are increasing using ad-blocking software. "They are paying money to keep these pesky marketers out," he added.
Now, Rajamannar is correct