Advertising has changed forever: Five things to think about

Think back to your favorite commercial. Chances are it’s a recognisable, mass media TV commercial that you can recall from several years ago. And it was probably first conceived by a group of highly creative people in an advertising agency. 
Historically, advertising agencies have excelled at generating entertaining, memorable content and getting it in front of large audiences. It’s a model that’s been built on decades of interrupting people with messages that they didn&rs