Advertising generates €7 for the economy for every €1 spent

Every euro spent on advertising boosts EU GDP by €7, contributing €643bn to the 28 countries in the bloc and creating millions of jobs, promoting competition and boosting innovation.
That is the conclusion of a new report by the World Federation of Advertisers (WFA), which is using the findings as a stepping stone to promote the positive impact advertising has on economies.
The study, conducted by Deloitte using econometric modelling, found advertising contributes 4.6% to EU GDP and a