Advertising against a sea of indifference

Do consumers really see more than 4000 adverts a day? Probably not, but consumers daily exposure to brands is increasing. We are shifting to new channels, improving our targeting, monitoring in real-time, digging in the data...but is it working? Despite all our effort, are brands losing their power? No-one ever said they couldn’t wait to engage with some branded content. Evidence (and intuition) suggests that consumers would rather swipe right, binge on Peaky Blinders and argue with strang