Advertisers' coalition pushes ‘better standards’ for desktop and mobile ads

A collation of advertisers and agencies on both sides of the Atlantic have backed a set of global standards that insist their peers stop using annoying online formats that have expedited the rise of adblocking.
It identifies six desktop formats including pop-up ads and auto-play videos alongside 12 mobile web experiences such as presititial ads and full-screen scrollover variants . (The full list of problematic ad formats can be seen on the coalition’s website).
Many on the list have long