Advertisers to keep increasing online spend despite the majority thinking they’ve over-invested

Two-thirds of advertisers are committed to increasing online ad spend, despite the fact there are growing concerns around viewability, fraud and basic metrics.
The research from the World Federation of Advertisers (WFA) and Ebiquity, a marketing analytics specialist, is based on responses from more than 50 global advertisers with an annual advertising spend of more than $80bn.
It found the majority of the world’s largest advertisers are planning to increase investment in online