Advertisers form multicultural marketing alliance

The Association of National Advertisers (ANA) has announced creation of a new body geared toward broadening diversity in the marketing output of brands and agencies.
The Alliance for Inclusive and Multicultural Marketing (AIMM) aims to coordinate action amongst members and assist marketers in meeting their diversity targets as clients increasingly demand minimum proportions of female and ethnic minority employees in creative departments.
Amongst those to make a move is General Mills which will n