Advertisers are split over the effectiveness of YouTube and Facebook’s brand safety fixes

The vast majority (94%) of advertisers are still worried about brand safety, with almost half saying they don’t think platforms like YouTube and social networks like Facebook are doing enough about it.
As a result, around 45% of advertisers are funneling spend into premium publishers in a bid to solve the issue.
Amid a race towards GDPR compliance and intense scrutiny around the way tech platforms and advertisers use consumer data, concerns around brand safety haven’t been as promine