Advertiser tracking concerns second only to hacking for web users, says Mozilla survey
Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver ads to these individuals.
Internet company Mozilla has polled 30,000 of its users across France, Australia, Germany, Canada, the US and the UK about the state of the web, encompassing everything from security concerns to online protection – revealing a sizeable cross section of the digital-first public.
The survey
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