AdVent: RY's Francesca Bennett wants clients to spend more money in 2018

As the end of 2017 approaches, The Drum has asked leaders in the industry what has put a bee in their bonnet this year via the medium of AdVent.
Francesca Bennett, director of marketing and business development at Radley Yeldar, discussed the ongoing measurement challenge. She said: “Our industry is obsessed with the great creative, and there is nothing wrong with that, but what is the point of that if we can’t measure and prove the impact we have?"
Bennett suggested that in 201