Adtech veteran Wayne Blodwell launches The Programmatic Advisory to meet growing demand for transparency

Wayne Blodwell, an adtech veteran with years of experience leading major agencies’ adoption of such technologies, has today (5 September) announced his exit from Dentsu Aegis Network to launch a new consultancy dubbed The Programmatic Advisory.
Blodwell has served as head of programmatic product activation at Dentsu trading desk Amplifi (following earlier stints as the same network’s iProspect, and before that GroupM’s Xaxis) and begun the roll out with tran