Adtech space in Japan heats up after arrival of three companies

The adtech space in Japan is becoming more competitive as companies like Drawbridge, SpotX and Liftoff have either announced partnerships with Japanese companies to enter the market or their own arrival in Japan in recent days.
Drawbridge, a company that builds cross-device advertising platforms, started the ball rolling when it announced on 17 July it is entering the Japanese market through a partnership with Mitsui, one of the largest companies in Japan.
The partnership will see Mitsui become