Adtech and TV, the new double act

Adtech has failed to deliver for broadcasters over the past five years, but there are signs that there’s a better understanding and change on its way says Jana Eisenstein, Videology, managing director, EMEA.
In recent years, adtech has looked longingly at TV’s ad dollars, pounds and euros, but its efforts to acquire even a small portion of that wonderful pot of gold have consistently failed.
They’ve failed because generally they’ve tried to layer a display advertising mod