Ads We Like: Pepsi plays outdoors in Colombia as logo transforms into sports activities

The Pepsi logo has enough curves to invite people to think that the brand is perfect for refreshment on the water or while doing outdoor activities. That was the inspiration behind an outdoor campaign for Pepsi Light by Sancho BBDO in Colombia.
In their creative hands, the red, white and blue swirls of the soft drink represent movement and being active, so they transformed the iconic design into freeing activities, like parachuting, windsurfing, skiing, kayaking and diving.
Sancho BBDO played wi